Consumers are drawn to urgent care because of one thing: time. Alan Ayers takes a look at how to manage urgent care patient wait time in a recent article, “Why Time is of the Essence for Urgent Care Patients.” In the article, he notes that time is the only truly finite commodity. No one can create more time, so one must make the most of what time one has.

Ayers provides real clinic examples of how urgent care operations approach patient wait times, including online check-in systems, amenities at the clinic, calling patients on cell phones when it’s time for appointment, and more.

This insightful article offers an extensive review and analysis of the importance of time to the value proposition, brand differentiation and success of urgent care centers. Read more about Ayers’ thoughts on the topic in “Why Time is of the Essence for Urgent Care Patients.”