It was very heartening to see urgent cares across the country join the public awareness efforts of Urgent Care Awareness Week over the last few days, including sharing links to UCAOA’s website, offering discounted flu shots, posting urgent care factoids on Facebook, and submitting press releases to their local media. Educating the public, including primary care physicians and EDs, is crucial to ensure the important role urgent care plays in our nation’s healthcare is fully understood. Urgent Care Awareness Week concludes on Sunday, so as Practice Velocity’s contribution to such an important awareness campaign, I’d like to offer a recap of the five 2-minute videos we shared throughout the week. Each video offers a tip on how to maximize your urgent care’s marketing efforts. We hope they help you get your message out there.

Urgent Care Marketing Tip #1: How to Make Facebook Work for You
Are you getting the engagement you expected on your urgent care’s Facebook page? If not, you might be making these common mistakes. Watch tip #1 to learn how to make sure your Facebook page is not boring.

Urgent Care Marketing Tip #2: How to Get Involved in Your Community
It might seem like you have no time to get involved in your community, but the truth is that it’s not only possible to get involved, it’s also crucial if you want your patients to feel you are approachable and trustworthy. Watch tip #2 to learn how to get started.

Urgent Care Marketing Tip #3: How to Get Free Advertising
Did you know you might be passing up free advertising for your urgent care? It’s hard to believe, but many urgent cares are doing just that. Watch tip #3 to learn how to make sure you’re not missing out on quality exposure for your practice.

Urgent Care Marketing Tip #4: How to Get Your Billboard Noticed
So you’re spending thousands of dollars on a billboard for your urgent care. Are people even noticing it? Watch tip #4 to learn how to design a billboard that’s going to grab the public’s attention.

Urgent Care Marketing Tip #5: How to Be a “Guerrilla” Marketer
The public is inundated with marketing messages everywhere they go. Are your marketing messages reaching them? Watch tip #5 to learn how to be a “guerrilla” marketer without resorting to tactics that are shocking or in poor taste.