Urgent Care Marketing: “Guerrilla” Marketing
Urgent Care Marketing Tip #5: How to be a “Guerrilla” Marketer
Guerrilla marketing – now what in the world does that have to do with urgent care? You’ve heard of guerrilla marketing that’s shocking and in poor taste, but that’s not what urgent care guerrilla marketing is all about.
The public is completely inundated with marketing messages wherever they go, so how can you do guerrilla marketing for your urgent care center in a way that’s going to catch people’s attention and drive patients to your clinic? One of the keys is that you’re not boring or conventional. Use whatever resources you have available to get the public’s attention. The Practice Velocity gorilla is a great example:
That’s real “gorilla” marketing, isn’t it? The PV gorilla is available to our clients to advertise their new urgent care centers. Many Practice Velocity clients are unable to get good signage, but they definitely can get attention if they put up this gorilla outside their urgent care center. They can even put a sign between its arms that reads “Urgent Care Now Open” or just “Now Open.”
Another more subtle approach to urgent care guerrilla marketing is shrink-wrapping your company vehicle like Concentra did with its van. Many urgent cares have company vehicles, but they’re boring, and you can’t really tell one from another. Make yours interesting by shrink-wrapping it with your logo and branding images; it’s not very expensive and it really stands out from the crowd.
To be a successful urgent care guerrilla marketer, you have to constantly think “outside the box.” For Practice Velocity customers, we even take that literally.