Mistake #3 — Confusing Your Inner Entrepreneur with an Urgent Care Business Person
Opportunity is missed by most people because it is dressed in overalls and looks like work.
— Thomas Edison
Much of running a successful startup urgent care center involves mundane business management of day-to-day operations of the center. It is not enough to have completed rigorous medical training and to have passed your boards. It is not enough to have an entrepreneurial dream for your urgent care center. You must learn the critical day-to-day management of operations in a new urgent care center. You can hire an business administrator, but you must not abdicate your responsibility for managing the business aspects of your new urgent care center. Don’t confuse delegation with abdication. No one will care about the business of your startup urgent care center as much as you do.
It has been oft said, “The Devil is in the details.” This is never more true than in a startup urgent care business. If you don’t want to learn the business of coding, billing, hiring, firing, accounts receivable management, and reading financial reports then starting an urgent care center is not for you. Every day you must not only work in your business; you must work every day on your business.
There are hundreds of details about your business that you will need to attend to:
- Will contract with managed care organizations (MCOs)?
- Which MCOs will you contract with?
- What is a proper starting wage for medical receptionists in your area?
- Will you provide medical insurance for your employees?
- How will you handle the situation if ten patients sign into your urgent care center in under ten minutes?
Giving great patient care is important today; creating a great urgent care system is the key to the future of your new urgent care center. So give great patient care everyday, AND each and every day make at least one improvement to your urgent care business.