Mistake #4 — Not Looking Beyond Your Hometown
The creative is the place where no one else has ever been. You have to leave the city of your comfort and go into the wilderness of your intuition.
— Alan Alda
Most physicians choose to start up an urgent care center in their hometown. Why? Because, simply stated, a hometown is where one already lives. It is what the physician knows. However, that may be a fairly poor reason to choose a locality for an urgent care center.
Is it possible that a much better community is less than thirty miles away? If so, choosing the second location could save you $100,000 or more in reduced losses in your startup. A community that definitely needs a new urgent care can ensure more rapid growth and success for your startup.
Even better, if you really want to be successful, broaden your horizons and look to another city or even another state. Local business conditions, numbers of competing urgent care centers, state laws, and population densities can dramatically affect your success in the startup urgent care center.
As has been said many times in many circumstances, “Three factors are the keys to success: location, location, location.” Nowhere is this more true than in the startup urgent care center.