Saturday, December 10, 2005

Why have a Practice Velocity Blog?

Blogging has become a popular way to communicate timely information of all sorts. We decided to have a company blog to allow us to communicate much of what we are learning from our daily interactions with urgent care physicians, administrators and patients. We have engaged in significant discussion as to how urgent care physicians and administrators can use this blog. Our goals for this blog include:

Giving back to the urgent care industry:
Throughout the existence of our company, we have been blessed to interact with hundreds of urgent care professionals in the USA. We have taken home hundreds of pieces of information that has helped us improve our products and services. We hope that our insights and observations will allow urgent care centers to benefit and improve their services.

Sharing new products and enhancements:
Practice Velocity has an entire research and development team constantly at work improving and upgrading our product line. A blog will give us an opportunity to inform the urgent care industry of our new products and services.

Relating best practices in urgent care centers:
Not only do I and my partners continue to practice urgent care medicine, we also meet with urgent care operators throughout the USA. Last week I was in Lexington, KY where Dr. Fadi Bacha has taken a group of urgent care centers that were in serious financial difficulty under the ownership of the University of Kentucky. In three short years, he has turned them around financially, while continually upgrading the standard of care. Many other urgent care physicians have success stories to share, and this blog will allow us to share these stories with you.

Discussing current issues in urgent care medicine:
Travel around the country has given me insight into the challenges facing urgent care centers. This week I visited with a group of urgent care centers in North Carolina. They are facing an all out assault by Minute Clinic on their metropolitan area. Ten new centers in local pharmacies are scheduled to open in the next few months. It seems that every time you turn on the television there is an advertisement for the stripped down services of these nurse practicioner-staffed pocket clinics. Will these clinics siphon off a large enough number of less-ill patients and force traditional urgent care centers to shut down? Will shutting down the traditional urgent care centers shunt patients with moderate acuity injuries and illnesses back to the hospital emergency department? If so, does the proliferation of the pharmacy pocket clinic mean that the current overcrowding crisis in America's hospital emergency departments will escalate out of control?

We hope that you feel free to enjoy and interact with the ideas that we share.

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