Practice Velocity is now

Mistake #9 — Not Writing a Business Plan

Planning without action is futile; action without planning is fatal.
— Unknown

Here’s a good reason not to start an urgent care without a business plan: A wise person once said, “He who fails to plan, plans to fail.” Putting pen to paper forces you to start to think of many of the issues, purchases and obstacles that you must take on in order to be successful. Much of what you write will need to be altered or scrapped in the real-life development of your new urgent care center, but the business plan will give you a framework for success.

Your business plan should answer many questions:

  • Where will you get your financing?
  • How much will you invest?
  • Why choose a specific state, town, or street intersection?
  • How will you market your new urgent care center?
  • Will you rent or buy your urgent care facility?

You will need to answer these questions in order to succeed.

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Even if you don’t need a bank loan and you don’t need to convince any other investors, write your urgent care center business plan to convince yourself. After you have written it, come back in one week with the mindset of a skeptical investor. See if you would invest your hard-earned dollars if someone else were trying to convince you to invest in the new startup urgent care center.

Better yet, take the plan to business persons who have started one or more successful businesses. Take it, also, to several successful urgent care entrepreneurs. But don’t go asking for approval. Tell them to expose the business plan like a bucket on a post and then level a machine gun at the plan. After the plan has every possible hole shot into it, see if the plan still holds any water. If your bucket has been shot to bits, and you realize that the concept is not yet right, don’t be discouraged. It is much better to have your plan shot to pieces in a virtual world, rather than to decimate your finances and future with a plan than never had a real chance of success. It is better to wait a year and rethink your plan, rather to rush into a plan that never had any real chance for success and then pay for your hastiness for the next decade.